Our Vision is simple!
Look your best, feel your best — anytime, anywhere!
BaeGlow offers glam on-demand for every occasion. From lash artists to botox parties, it’s now easier than ever to book a mobile beauty & wellness professional to come to you.
Bushra Sarwar
Founder & CEO, BaeGlow Inc.
Founding Story
Being an ambitious woman and a working mom, my struggle is real. Trying to balance a career, the needs of my two children, working in hi-tech industry in bay area, etc makes it almost impossible to find time for self-care. I’m sure you can probably relate! When I took a step back and examined what was really preventing me from getting to those hair, skin, lash and nail appointments, I realized that it wasn’t the actual appointment. Rather, it was the part that required getting myself ready and commuting to and from the appointment that was an issue. When you add in the hassle of getting dressed, driving and parking the car or hail a ride, and waiting in the reception area, the precious time it takes to keep up with self-care doubles or triples. So I asked myself a serious question — “what if all that extra effort could be eliminated?” The idea for BaeGlow was born.
In the beginning, it was simply “house visits” with my hair stylist at a time that was convenient for me. Then the lash artist started dropping by, and ok…maybe there was a little wine involved (just because it’s a professional service doesn’t mean it can’t be fun)! From there, it was just a hop and a skip to the Botox party, and I realized I was onto something that was really working — convenience. When self-care becomes convenient, it suddenly becomes much more doable!
With this in mind, I started interviewing hundreds of people, age 18-years-old or older, throughout the Bay Area. I wanted to find out the types of services they were interested in, which included things like lash artists, Vampire facials, micro-blading, and cosmetic injectibles to teeth whitening and Meyer’s cocktail IVs, as well as what would make these services more attractive and convenient to this study group.
Additionally, I interviewed more than 100 providers (independent and corporations) with the same focus on customer convenience. As I analyzed the information, it shocked me at how manual and cumberesome their processes were.
For most independent owners, their preferred communication platform is Instagram. There are drafts of “notes” on their mobile devices — that are eventually sent to customers as texts. If you wanted to look-up a customer’s history, there is a ton of scrolling through old text messages.
On the corporate side, there are also multiple challenges — navigating not only the social platforms but also schedule and client-relationship platforms too. It is clear that everyone needs something simpler — a single go-to platform that encompasses from end-to-end the whole customer journey.
I noticed there are big gaps when it comes to reserving/selecting a beauty and wellness service provider. Today, there is also no convenient way to vet or identify the best service providers or check-up on their health and safety standards. With all this in mind, BaeGlow was born.
We offer a unique glam-on-demand platform that connects beauty and wellness customers with professional providers. Together with our customers and partners, we’re tackling challenges unique to a modern aesthetic industry.
Our very first test service is currently underway for lash extensions, permanent makeup, body sculpting and more. If you are a licensed professional in the Bay Area, we need you! Please contact BaeGlow to become part of our beta platform.